7th International Conference on
Enterprise Information Systems

Keynote Lectures   

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Keynote lectures are plenary sessions which are scheduled for taking about 45 minutes + 10 minutes for questions

 Keynote Lecture 1 - Model Driven Architecture: Next Steps

Dr. Richard Soley
Object Management Group, Inc.

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Brief Bio of Dr. Richard Soley

Dr. Richard Mark Soley is Chairman and Chief Executive Officer of the Object Management Group, Inc. (OMG).
As Chairman and CEO, Dr. Soley is ultimately responsible for all of the business of OMG. Since he also was the original Technical Director of the OMG, he serves as a valuable resource for a broad range of topics: from predictions and trends in the industry to the nuts and bolts of CORBA implementations and the OMG technology adoption process.
Previously, Dr. Soley was a cofounder and former Chairman/CEO of A. I. Architects, Inc., maker of the 386 HummingBoard and other PC and workstation hardware and software. Prior to that, he consulted for various technology companies and venture firms on matters pertaining to software investment opportunities. Dr. Soley has also consulted for IBM, Motorola, PictureTel, Texas Instruments, Gold Hill Computer and others.
A native of Baltimore, Maryland, U.S.A., Dr. Soley holds the bachelor's, master's and doctoral degrees in Computer Science and Engineering from the Massachusetts Institute of Technology.



Model Driven Architecture (MDA) is an initiative of the worldwide Object Management Group (OMG) to drive software development into the 21st century: to make software development an engineering discipline, built on plans and blueprints (models and notations), using accepted practices (methodologies) and focused on high-quality software development which results in maintainable and integratable systems. Most methodologies focus on lowering the initial cost of software development; while that is laudable (and MDA does address it somewhat), since 90% of software lifecycle cost is in the maintenance and integration phase, that is where MDA focuses its attention.

MDA has proven itself over the past four years, helping IT departments worldwide develop, deliver and most importantly integrate solutions; MDA also shows every sign of being able to deliver on that promise for the long term. What, then, is the next focus for OMG in delivering on the MDA vision? This year, that focus will be in two infrastructure areas (Business Process & Business Rule Metamodeling, and Embedded Systems Development) as well as vertical market technology areas (from Healthcare and Financial Systems to Space & Ground Systems interoperability).

In his presentation, Dr. Soley will address:

- how models can encapsulate design to support development, re-implementation on changing infrastructure and integration with other corporate assets, not only of code but (for example) of database design;
- case studies of system implementations based on MDA that are deployed and working today
- how the MDA Initiative is focusing its energy over the coming year


 Keynote Lecture 2 - Enterprise Ontology

Dr. Jan Dietz
Delft University of Technology

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Brief Bio of Dr. Jan Dietz

Jan Dietz is Professor in Information Systems Design in the Department of Computer Science at Delft University of Technology (The Netherlands). He has designed and implemented a variety of information systems, and he has published about 200 scientific and professional papers as well as several books. He is member of IFIP WG8.1 (Design and Evaluation of Information Systems). He has been lecturer in many post graduate courses, and he has held several managerial positions in organizing these courses. Next to that he has done consultancy work in all kinds of enterprises. His core interests are in modelling, redesigning and re-engineering business processes, and in designing and engineering advanced ICT-applications to support them. In this area he has (co)supervised over 150 M.Sc.’s and 10 Ph.D.’s. His current passion is enterprise ontology and enterprise architecture. Jan Dietz is the spiritual father of DEMO (Design & Engineering Methodology for Organizations) and is co-founder of the DEMO Knowledge Center (www.demo.nl).



Managing an enterprise, (re)designing and (re)engineering an enterprise, as well as getting services from an enterprise as a client or collaborating with it as partner in a network, is far more complicated nowadays than it was in the past. These problems are rather well known, as is the role that information systems play. Their complexity can only be mastered if two conditions are fulfilled. The first is that one disposes of an appropriate theory about the ‘construction’ and ‘operation’ of enterprises. The other condition is that there are appropriate methodologies, which are based on that theory. The theory should lead to a conception of an enterprise that is coherent, comprehensive, consistent and concise, and that only contains the essence of the construction and operation of an enterprise, its deep structure, abstracted from all realisation and implementation issues. We will call such a conception an enterprise ontology.
The author’s interest in enterprise ontology is motivated by the sense that a vigorous counterbalance is needed to the current dominant technocratic and bureaucratic way of thinking. As an example, the implementation of an ERP package in an enterprise may easily take several years and cost a huge amount of money. This money is partly spent to having the supplier of the package (or some intermediary company) explain how to use it, and partly to have the enterprise adapt the current way of working such that it fits the straitjacket of the ERP package. Another example is the attempt by people to get the service that companies and governmental agencies say they will get in their advertisements. Often one ends up by not having got the service but by being frustrated. In both cases the cause of the failure is that the construction and operation of these systems is completely opaque, while their being transparent is a prerequisite for solving the problems. The transparency of the operation of enterprises should be no less than a civil right already; it will become indispensable in a future cyber culture.
The outline of a theory of enterprises is presented that offers the transparency that is needed. Next a meta ontology for enterprises is discussed that is based on this theory, and that does fully justice to the nature of enterprises, which is that they are social systems, systems of which the operating principle consists of the ability of human beings to enter into and comply with commitments. Two kinds of system notions that appear to be in use with respect to enterprises are discussed: the function and behaviour oriented system notion and the construction and operation oriented system notion. They appear to be two distinct kinds of models of only one system notion. The two kinds of models are the black-box model and the white-box model. An enterprise ontology is a white-box model of an enterprise, it exhibits the construction and operation at the essential level of abstraction. Several example cases illustrate the notion of enterprise ontology and its practical applications.


 Keynote Lecture 3 - Changing the way the enterprise works: Operational Transformations

Dr. Thomas Greene

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Brief Bio of Dr. Thomas Greene

Dr. Tom Greene has been a member of the Research Staff of the Laboratory for 18 years. A new role of CSAIL Outreach Officer is his present assignment. Concerning this new role, the need for research laboratories to reach out to nontraditional communities is becoming more important . Research is funded by all members of society and should be knowledgeably endorsed by them. The benefits that research creates should be understood by a very wide public. Recent changes in awards by funding agencies (NSF, DARPA, NASA, NIH) reflect an increased awareness of the goal of research having Broader Impact on society.

In the fall of 2003 he returned to Cambridge after completing 3 years as a program officer at the National Science Foundation, (NSF). At MIT-LCS he had managed a variety of projects including as Information Officer, the logistics of LCS35. Other projects included working with Tim Berners-Lee, in helping establish the World Wide Web Consortium (W3C) at LCS, during the period of building both the consortium membership base and the world wide team. Prior to that he managed the MIT-LCS Project SCOUT which focused on research use of a 128 node CM5 super computer. This project concerned collaborations between LCS members and other scientists at MIT, Harvard and Boston University. The first MIT- LCS assignment in 1987 was managing the computer resources team supporting the LCS Research Groups. The challenge was to make the equipment transition from the age of time-sharing machines to the period of distributed desktops.

Tom has been a visiting Scientist at Stanford University (1981), IBM Cambridge Scientific Center (1985) and the NASA Manned Spacecraft Center- Houston (1970). He has served as a consultant with the United Nations ( UNIDO). He is an active member of the IEEE, the ACM and Sigma Xi. Before joining LCS, Greene was a Professor of Computer Science at the University of Petroleum & Minerals in Dhahran, Saudi Arabia, where he had established the Department of Computer Science (1975-86). Greene completed his PhD in Theoretical Physics at the University of Toledo in 1973. He later earned a Ed.M from Harvard University in 1990. His early studies with a dual major in Physics and Philosophy at Boston College (1966) resulted in award of the B.Sc.



The communication and information revolution has a fast changing sets of technologies that have already caused changes in the enterprise. However expectations of the "customers" of the enterprise have also changed by their personal use of the internet and web. They expect a Time of response for any transaction to be Instantaneous. Managing the pace of change is the problem.

The technologies that enable very fast response to change are complex and are themselves fast changing . To use information technologies requires learning new skills and rapidly changing current procedures. Operational Transformation is the next frontier of business advantage.This has been visible for several years, but the estimates of how long these fundamental changes in enterprise operations would take has been wrong.

Because of global competition in uncertain times, enterprises of all sizes must be organized to change the way it operates; An enterprise must be prepared to rapidly reinvent its operations or face losing to competitors who can. . These issues will be examined and a partial solution to the problem offered.


 Keynote Lecture 4 - Emotional Intelligence in Agents and Interactive Computers

Prof. Rosalind W. Picard

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Brief Bio of Prof. Rosalind W. Picard

Rosalind W. Picard is founder and director of the Affective Computing Research Group at the Massachusetts Institute of Technology (MIT) Media Laboratory and is co-director of the Things That Think Consortium, the largest industrial sponsorship organization at the lab. She holds a Bachelors in Electrical Engineering with highest honors from the Georgia Institute of Technology, and Masters and Doctorate degrees, both in Electrical Engineering and Computer Science, from the Massachusetts Institute of Technology (MIT). She has been a member of the faculty at the MIT Media Laboratory since 1991, with tenure since 1998. Prior to completing her doctorate at MIT, she was a Member of the Technical Staff at AT&T Bell Laboratories where she designed VLSI chips for digital signal processing and developed new methods of image compression and analysis.

The author of over a hundred peer-reviewed scientific articles in multidimensional signal modeling, computer vision, pattern recognition, machine learning, and human-computer interaction, Picard is known internationally for pioneering research in affective computing and, prior to that, for pioneering research in content-based image and video retrieval. She is recipient (with Tom Minka) of a best paper prize for work on machine learning with multiple models (1998) and is recipient (with Barry Kort and Rob Reilly) of a "best theory paper" prize for their work on affect in human learning (2001). Her award-winning book, Affective Computing, (MIT Press, 1997) lays the groundwork for giving machines the skills of emotional intelligence. She and her students have designed and developed a variety of new sensors, algorithms, and systems for sensing, recognizing, and responding respectfully to human affective information, with applications in human and machine learning, health, and human-computer interaction.

Dr. Picard has served on many science and engineering program committees, editorial boards, and review panels, and is presently serving on the Editorial Board of User Modeling and User-Adapted Interaction: The Journal of Personalization Research, as well as on the advisory boards for the National Science Foundation's division of Computers in Science and Engineering (CISE) and for the Georgia Tech College of Computing.

Picard works closely with industry, and has consulted with companies such as Apple, AT&T, BT, HP, i.Robot, and Motorola. She has delivered keynote presentations or invited plenary talks at over fifty science or technology events, and distinguished lectures and colloquia at dozens of universities and research labs internationally. Her group's work has been featured in national and international forums for the general public, such as The New York Times, The London Independent, Scientific American Frontiers, NPR's Tech Nation and The Connection, ABC's Nightline and World News Tonight with Peter Jennings, Time, Vogue, Voice of America Radio, New Scientist, and BBC's "The Works" and "The Big Byte." Picard lives in Newton, Massachusetts with her husband and three energetic sons.



Over 70 studies on human-computer interaction in the last decade have pointed to an intriguing phenomenon: People tend to interact with machines in a way that is very similar to how they interact with each other, even when the machine is not a robot, agent, or other kind of obviously social actor. The finding suggests that many of the more subtle skills critical for human-human interaction are also significant for human-computer interaction.

The skills of "emotional intelligence" have been argued to be among the most important for people, even more important than mathematical and verbal intelligences. Emotional intelligence includes the ability to recognize emotion -- to see if you're irritated or annoyed someone, pleased or displeased them, bored or interested them. It includes the ability to know when to show emotion (or not), and how you should respond to another's emotions, as well as many other skills.

In this talk, I'll describe how we're giving computers new skills of intelligence, specifically the ability to recognize and respond appropriately to human emotion. I'll show examples of systems that try to assess interest, frustration, stress, and a range of other states that occur when interacting with computers. These systems involve new kinds of perceptual interfaces, together with the development of new pattern recognition and machine learning algorithms for drawing inferences about multimodal data. I will briefly address the potential impacts and ethical implications of such systems.
More detail can be found here: http://affect.media.mit.edu/publications.php

Current applications include human learning, usability feedback, and health behavior change.


 Keynote Lecture 5 - Enterprise information systems implementation research: assessment and
                                       suggestions for the future

Prof. Henri Barki
HEC Montréal

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Brief Bio of Prof. Henri Barki

Henri Barki is Canada Research Chair in Information Technology Implementation and Management and Professor of Information Technologies at HEC Montréal. His main research interests have focused on the development, introduction and use of information technologies in organizations. A member of the Royal Society of Canada since 2003, his research has been published in journals such as Annals of Cases on Information Technology Applications and Management in Organizations, Canadian Journal of Administrative Sciences, IEEE Transactions on Professional Communication, Information Systems Research, Information & Management, INFOR, International Journal of Conflict Management, Journal of Management Information Systems, Management Science, MIS Quarterly, and Small Group Research.



EIS implementations are complex phenomena that represent major financial investments for organizations. They impact most, if not all employees of an organization, frequently entail major reengineering efforts, and very often underlie significant organizational change. As a result, EIS implementation projects are difficult endeavors that continue to be fraught with budget overruns, scheduling delays, and failure.

Despite their difficulty and the challenges they present, EIS implementations have not been adequately studied. While past IT implementation research can provide some useful guidelines in this regard such as the importance of top management support, user participation, and user involvement, EIS implementations require the adoption of research approaches that are more commensurate, and that can better cope with the inherently more complex nature of EIS implementations than many IT implementations of the past. Two potentially useful approaches are described in this lecture and illustrated via two EIS implementation studies.

One approach that can be useful is to better describe and measure the construct of EIS use through more broadly based and more accurate conceptualizations of how individuals use EIS. Past research has generally conceptualized system use as an amount, and operationalized it as frequency of use, duration of use, or variety of system functions used. While such an approach can yield quantitative measures that are useful in testing complex multivariate relationships, it also fails to consider the multidimensional nature of use, their relevance in a given context and/or "sufficient" level (Szajna, 1993), and the fact that they miss "... much of the richness present in organizational utilization contexts" (Lassila and Brancheau, 1999, p. 65), all of which are particularly relevant in EIS contexts. To better capture the construct of EIS use, we propose a three-dimensional conceptualization of system use that is based on an in-depth, longitudinal study of users of a recently implemented EIS. The three dimensions that characterize EIS use are labeled task accomplishment, adaptation, and learning, and capture a large number of the activities users engage in that reflect how they interact with the EIS implemented in their organization.

Conducting multi-level research is another approach that is also likely to further our understanding of EIS implementations. Existing research models that examine project or individual-level outcomes often overlook the significant influence organizational-level decisions can have on the antecedents of such models. EIS implementations can be better understood by studying how organizational decisions concerning EIS implementations influence and constrain various project-level and individual-level variables. This is illustrated through a longitudinal, in-depth study of an EIS implementation that succeeded only in its third attempt. An organizational level analysis of the case from an economics perspective and its project level analysis from a risk management perspective are used to show how organizational-level decisions influenced project and individual-level antecedents, providing a more complete and fuller understanding of the implementation, an understanding which neither theory or level could provide on its own.


 Keynote Lecture 6 - Engineering Web Applications - Challenges and Perspectives

Prof. Daniel Schwabe

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Brief Bio of Prof. Daniel Schwabe

Dr. Schwabe is a professor at the Department of Informatics, Catholic University in Rio de Janeiro (PUC-Rio), since 1981. He received his BSc in Mathematics from PUC-Rio in 1975, his MSc in Computer Science also from PUC-Rio in 1976, and his PhD in Computer Science from UCLA 1981. His doctoral dissertation focused on formal specification and verification of network protocols, especially those of the Internet (ARPANet at the time), and was carried out at the Information Sciences Institute.

In the 80s, prof. Schwabe worked on knowledge based systems, and was responsible for the design and development of the first such systems in Brazil, notably in the medical and legal areas. The evolution of this work led to his current research on authoring methods for hypermedia applications, whose most prominent examples nowadays are web-based applications.

During 1989 he was visiting professor at the Politecnico di Milano, participating in the HITEA project on hypermedia application development, funded by the CEE. This work has led to the development of the Object Oriented Hypermedia Design Method, a world-wide reference in authoring methods for hypermedia, used in Brazil, the US and in Europe. Prof. Schwabe has over 80 published papers in the main journals and conferences in this field. He has been elected as a member of the International World Wide Web Conference Committee, the organization responsible for the WWW conference series. In addition, he has organized several conferences and workshops, and served on the program committee of the main conferences in the area.

Applications developed by his team or in which he participated include, among others, legal information systems for banking institutions in Italy; systems for creating hypermedia manual for heavy mechanical equipement industries; the hypermedia interface to the Portinari Art Archives; institutional presence multimedia kiosks for EMBRATEL, then the state telecomm company. He also helped design and implement inumerous sites on the Internet and in company intranets. In addition to such applications, Dr. Schwabe has also been involved in designing environments to support web-based e-learning, knowledge managment and social software. Many of the projects he led resulted in technologies that were later tranferred to start up companies incubated at PUC-Rio.

At PUC-Rio he has been department chair and also has served in various committees at the University level. Dr. Schwabe was also an elected member and elected coordinator for the Computer Science advisory committee to CNPq (the Brazilian equivalent of the National Science Foundation). He is currently a member of the Computer Science advisory committee to CAPES, the Ministry of Education agency responsible for evaluating all graduate course programs in Brazil. He is a member of the Scientific Board of the Digital Enterprise Research Institute (DERI), in Galway, Ireland.



The WWW is today the most widely used platform for application development and information delivery. Web applications have evolved from static, read-only Web sites to current mobile and pervasive information systems allowing users to collaborate to perform their jobs. Most companies are automating their core workflows using Web technologies; new different business supported by the provision of complex Web services appear every day.

These applications fields impose new modeling, design and implementation requirements; applications must have good performance but they must also be usable and often adaptable to the individual user, his location, preferred interface device, and so on. On the other hand, the development life cycle is becoming increasingly shorter, to the point that some applications are in constant development, even as they are deployed and running. Consequently, we need to improve design and implementation reuse, and modularize the applications as much as possible.

Web applications are different from “conventional” applications mainly because they are based on the hypermedia metaphor; they allow users to access information by navigating through multimedia nodes that are connected by links. More complex structures such as hierarchical indexes and landmarks are often necessary to help the user find its way through the information sea. Successful Web applications provide good navigation topologies helping the user to complete his tasks without experiencing the “lost in hyperspace” syndrome.

Conventional software engineering approaches fail to fulfill the needs of this application domain because they neglect the navigational dimension of Web applications - most simply consider them just as a particular case of interactive applications. Therefore, they lack meaningful abstractions to model the unique features of this kind of software.

In this talk, I will present an overview of Web application design methods, emphasizing lessons learned, both from a methodological and from a practitioner's point of view. I will also outline current advanced research, including extensions for the upcoming Semantic Web.


 Keynote Lecture 7 - Information Technology, Organizational Change Management, and
                                       Successful Interorganizational Systems

Prof. M. Lynne Markus
Bentley University

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Brief Bio of Prof. M. Lynne Markus

M. Lynne Markus is the John W. Poduska, Sr. Chair in Information Management at the McCallum Graduate School of Business, Bentley College. Dr. Markus was formerly a member of the Faculty of Business at the City University of Hong Kong (as Chair Professor of Electronic Business), the Peter F. Drucker Graduate School of Management at Claremont Graduate University, the Anderson Graduate School of Management (UCLA) and the Sloan School of Management (MIT). She also taught at the Information Systems Research Unit, Warwick Business School, UK (as Visiting Fellow), at the Nanyang Business School, Singapore (as Shaw Foundation Professor), and at the Universidade Tecnica de Lisboa, Portugal (as Fulbright/FLAD Chair in Information Systems).

Professor Markus’s three primary research areas are enterprise and inter-enterprise systems, IT and organization change, and knowledge management. Dr. Markus has received research grants and contracts from the National Science Foundation, The Advanced Practices Council of SIM International, the Financial Executives Research Foundation, the Office of Technology Assessment (US Congress), and Baan Institute. She is the author of three books and numerous articles in journals such as MIS Quarterly, Information Systems Research, Organization Science, Communications of the ACM, Sloan Management Review and Management Science. She has served as AIS VP for Education, SIM VP for Academic Community Affairs, and on the editorial boards of several leading journals in the information systems field.

Professor Markus holds a B.S. in Industrial Engineering from the University of Pittsburgh and a Ph.D. in Organizational Behavior from Case Western Reserve University.



Many organizations today seek “cooperative advantage” by building stronger alliances with business partners and enabling them with information technology (IT). A growing body of evidence suggests that the benefits of interorganizational systems (IOS) depend on implementation choices made by both initiators and their partners, especially around system integration. Unfortunately, IOS sometimes do not yield the benefits expected by their initiators, because business partners do not implement or use these systems in the most effective way. This presentation examines how partners’ IT choices contribute to the success or failure of IOS from the perspective of initiators—and what initiators can and should do about it.


 Keynote Lecture 8 - The Java Revolution : From Enterprise to Gaming

Prof. Raghavan N. Srinivas
Sun Microsystems

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Brief Bio of Prof. Raghavan N. Srinivas

Dr. Raghavan "Rags" Srinivas is a Java Technology Evangelist at Sun Microsystems. He specializes in Java and distributed systems. He is a proponent of Java tehnology and teaches undergraduate and graduate classes in the evening. He has spoken on a variety of technical topics at conferences around the world. Rags brings with him about 15 years of software development experience. He worked for Digital Equipment Corporation before joining Sun. He has worked on several technology areas, including internals of VMS, Unix and NT. Rags holds a Masters degree in Computer Science from the Center of Advanced Computer Studies at the University of Southwestern Louisiana. He enjoys running, hiking and eating spicy food.





Java has caught the programming world by a storm and has become a defacto programming platform for the network.

In this session, I will talk about the forays made by Java into diverse markets. From enterprises with stringent security requirements to games that demand maximum performance. I'll provide a brief history, some case studies and walkthrough the different editions of Java that make it feasible to be used from smart cards to super computers.

After attending this session, you will hopefully walk away with the idea that it's incumbent upon you to check the feasibility of developing a project, large or small, using Java first before embarking on the alternatives.




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