Abstracts Track 2021

Area 1 - Artificial Intelligence and Decision Support Systems

Nr: 3

Developing of Hologram Multimedia for Speed Learning through Bio-communication


Deni Darmawan

Abstract: The development of holograms carried out in environmental learning is needed to affect the level of responsibility of students. Research conducted by a collaborative team between lecturers, teachers and experts in the field of hologram development is urgently needed. As has been done in the laboratory environment of the Indonesian Education University, currently multimedia holograms are being developed. Learning with the support of multimedia holograms has become a new trend that provides changes towards the speed of bio-communication of students. This speed occurs because the effect of the hologram turns out to be able to strengthen the workings of the frontal lobe which go directly to the occipital, where the information transformation of learning can reach 12, milliseconds per second. This finding has been the newest in learning in primary schools, especially in environmental learning.

Area 2 - Human-Computer Interaction

Nr: 1

Talk Is Cheap and Silence Is Expensive: The Role of Communicator for Project Managers


Brenda-Leah Hernandez-Rovira

Abstract: The purpose of this article is to link critical activities with the skills required of an experienced communicator, as detailed in numerous project leadership studies, and the Project Management Book of Knowledge. A recent qualitative exploratory research study revealed that communication is vital to the success of enterprise information system project implementations. The participants of the study report that the primary source, transmitter, and receiver of the communication needs to come from the project managers. Multiple studies concur that communication is a an often-neglected critical success factor and remark that this comes at a severe cost to the organization. Identifying key traits project manager must possess to be optimal communicators provides organizations the best chance for a smooth and successful information system implementation.

Nr: 17

Social Media: A Value Co-creation Perspective


Amit K. Srivastava

Abstract: Social media is termed as the internet based network platforms which enable content creation by the users like reviews, discussions, and feedback. Nowadays organizations use social media platforms to create awareness about their products among potential customers. Use of social media is a cost effective medium to access groups of people and obtaining information from them to improve upon and devise the methods for taking better decisions. Twitter, Facebook, Wikipedia, Blogs are few of the examples of social media platforms where users can connect. Currently, there are around 3.6 billion social media users world-wide and the count is continuously increasing (“Source URL: https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/, accessed on 30-Dec-2020”). Even the famous online vendors like Amazon, Netflix, and so on use social media platforms for gaining popularity towards their products. Obtaining feedback on the products from customers through traditional ways like meetings and surveys are not effective. With the ever increasing usage of social media, it is crucial to study the effect of social media usage in value creation of an organization. In the current study we try to explore the potential research gaps inferred in earlier investigations of relation between social media and value of an organization. We investigate the mentioned relation with the lens of value co-creation theory. Literature defined the concept of co-creating value as the value created by involving customers to present the suggestions about the product development and services to the organization. Further applying the concept of value co-creation, earlier works identified that value creation space of an organization consists of customer space, supplier space and joint space and value co-creation takes place in joint space. In view of rising popularity of social networking sites nowadays, we argue that social media is an effective way to enable the joint co-creation space between customer and organization. Further, literature suggests that there has been a focus on investigating qualitative aspects of value co-creation (referred to as traditional measures of value co-creation) via social media like impact of social media on moral enhancement, customer empowerment, intention to purchase. Hence, there is a need to investigate the quantitative measures of value co-creation like impact of social media on financial performance based firm value measures of an organization like return on assets (ROA), Tobin’s q etc. Also, ample number of studies investigated the antecedents of value co-creation on social media like information processing capabilities of the engagement platforms, perceived expectations of the users, customers’ value perception, hedonic and social benefits to the users, etc. The mentioned studies have implications in identifying the drivers to motivate the users to share content on social media, intention to participate, customer engagement, and so on. However, it is indispensable to investigate the demotivating factors which resist the users to participate and engage in social media. Based on the above discussions, we propose to investigate the below mentioned phenomena: • Impact of social media on quantitative measures of value of an organization (e.g.: ROA, Tobin’s q etc.). • Social media disengagement factors which demotivate the users from participation through social media and hence affect value co-creation.